Insiight Analytics Blog
Stay ahead with the latest insights on OOH analytics, billboard measurement, and Out of Home advertising trends from our team of industry experts.
Introducing Insiight: A New Standard in OOH Audience Measurement and Transparency
Discover how mobile device movement data is transforming traditional Out of Home advertising measurement and providing unprecedented audience insights.
What Is OOH Advertising? A Complete Guide to OOH, DOOH, Programmatic OOH, and Billboard Analytics
Complete guide to OOH advertising, DOOH, programmatic OOH (pOOH), billboard impressions, OOH attribution, and out-of-home analytics. Learn how data is reshaping the industry.
The Business Case for Audience Measurement: How Media Owners Can Win More Campaigns
In today's competitive and data-driven out-of-home (OOH) market, evidence of reach isn't just a nice-to-have, it's the difference between winning or losing a campaign brief.
Measuring Moving Billboards: Hyped Media's LED Truck Campaign with Insiight
How Hyped Media used Insiight to quantify audience, reach and performance for a mobile LED truck campaign, delivering 477K impressions and 162K unique reach across Melbourne and Sydney.
How Insiight Is Powering Transit Media Intelligence
Discover how Insiight brings data-driven measurement to transit billboards and OOH advertising, delivering over 4.1 million verified impressions with precision audience intelligence.
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